article · July 2024
Can NLP Help Me Build A Successful Business?
My name is Paul Turner, and I used to struggle to build a business online.


My name is Paul Turner, and I used to struggle to build a business online.
As I have limited space here, I won’t go over my entire story, but I will tell you that a method called NLP (Neuro-Linguistic Programming) is what turned everything around for me. I will share the main elements here.
NLP is a useful model to describe how we think and feel about things. What we think and feel about something affects our behavior, and our behaviors affect our results.
NLP is often called the science of success because it aims to unlock how successful people achieve their goals by analyzing their mental processes.
If you take the same actions as someone else, you should get a similar result.
NLP allows us to “program our own minds.”
Business Booster One: Two people can see a roller coaster. One may be terrified and will not ride it, while another can be excited. The roller coaster cannot and does not change! So, the way we react to external people, events, and things is not really affected by those things.
If we can change our perceptions, thoughts, and feelings, we can ride the roller coaster!
Business Booster Two: Ask 100 people what they want, and most will tell you what they don’t want. I have learned that we get what we focus on, so if you are joining a network marketing business to get out of debt, you may be focused on the wrong thing.
Business Booster Three: Apparently, less than 3% of the population have a clear, defined, written goal broken down into actionable steps. I did this with my business and looked at the resources I needed to get me from where I was to where I wanted to be. Resources may include particular pieces of knowledge via a book, training, or mentor, or states like confidence, focus, etc.
Business Booster Four: States like confidence, focus, and motivation can be accessed anytime we want thanks to ‘state utilization’ and ‘state management’ techniques.
Business Booster Five: A belief is just a thought we give some evidence to. You can pick the evidence you choose to support that thought. Why not choose to believe you are worthy, have something to offer, and are great at what you do?
Business Booster Six: The person with the most flexibility in the system has the most control in the system. A lot of communication is subconscious. Once you understand that everyone has their own model of the world and their own communication preference, if you are willing to adapt, you can communicate much more effectively.
There are plenty more insights, like how not to worry about what others think of you, overcoming procrastination, etc., but these are the main ones for me.
Hungry for more?
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