← Back to December 2011column · December 2011Five Aspects of WOMENNo source excerpt was available for this article.MKWritten byMary K WeinhagenOriginally publishedDecember 1, 2011Editorial rolecolumnContributor portrait(1) inherent differences in male/female gender culture (2) differences in how women respond to each of the twelve elements of the marketing mix (3) differences in the goals and process of reaching a purchase decisionDownloadsFiled underwomencolumnContinue readingRelated storiesarticle · October 2005Is This Any Way to Win Friends and Influence People?Kim Klavercolumn · December 2005The Big PictureJohn David Mann
