Is MLM Passing Into That Long, Cold Night?

Dang! Well, this is my third attempt to start this article. My first instinct was to call it "How The Hell Did We Get Here And What Do We Do Next?" but that's not a question we could answer in 1000 articles, so...

During a meeting, in early July of 2024, George asked me if I would consider starting a monthly column and share some of what the two of us have discussed about the current state of the MLM workspace. I told him I would, so here we are.

There's a lot to unpack so a monthly column seems a good place to start and we'll see where it goes from there. Having said that, it's on me to ensure that every one of the columns you read is worth the effort to do so. No matter what you're reading, you should always come away with something that improves your position.

If I can't show my audience how to get a result, after 25 years, what am I even still doing here?

Back when Facebook was relatively new and social media was just starting to become "a thing", I struggled with the transition into the world of Web 2.0. Selling was my business and business was good, but that all changed when this "ideology" called "social networking" started to form its own unwritten "code of conduct". And just like that anything associated directly with MLM became offensive to all of the major algorithms and SPAM was an absolute NO NO. What a great time for a direct sales guy to go MLM?

That has, for the most part, been the "stage" as it is set for marketers who want to leverage the Internet. "Rules" within the world of electronic communication have forced professional marketers to get creative in their approach to building an organization in an MLM opportunity.

Those who are finding success, even today, are those who are making their presence known, via video.

Yes, I realize there are some "old school" techniques that still work well, but they won't bring the numbers of someone who has 500,000 plus subscribers on YouTube. YouTube, TikTok, Twitch, Patreon, Facebook Reels, it doesn't matter. Everywhere you look people are creating and watching videos OF EACH OTHER!!! It's where they are making their new connections, building strong networks and making life-changing money.

The foundational principle this shows us is that "To build a profitable network marketing business online we need an audience... and the FASTEST way to reach that audience is with a video. It's the fastest, easiest way to let your "peeps" know "sup wit' you" and where they can get connected with you online. Video is king when it comes to self promotion online now.

MLM has not passed into that long, cold night... but  the way products are being promoted and teams are being built is very different  from that of the past, now that those who aren't afraid of the camera have instant access to an innumerable audience with the right content.

If you're willing to put yourself out there you'll be LEAGUES ahead of the rest.

How is it different? The medium and the approach, here's a brief example. One of the YouTubers I watch hosts an independent news channel. They target a specific audience and provide them with exceptional news and commentary. To support the channel they sell personal wellness products that fill a need of the specific audience they target via the channel. This is not something they have to talk about or beat people over the head with all the time.

They let the right opportunities to share product information present themselves, they sell the product and they keep the FOCUS on the product because people who are sold on a product keep buying it. If they decide they want to make some money sharing the product with others, they can do that too, but product first with this approach.

This is a proven method for selling services, products... even private coaching. When you make your approach about the needs of your audience, you'll be better prepared to handle situations that arise like product availability. Build your presence around the demands of your audience and your audience will show their gratitude by buying more of your stuff.

When people are sold on a product because they are getting an actual RESULT with it, they feel better, they want to know more and they become the best distributors in the world because their focus was on people and product first. These are the people you want to pursue a connection with to discuss the opportunity. There are a variety of ways to go about this that we'll be discussing in the next column.

Matching the right audience to the right products has never been easier and more simple than it is now.

Anyone with a willingness to learn and grow can do BIG THINGS online today with minimal financial investment.

To those of you who understand what I just shared with you... enjoy the outcome!

"What we do depends totally upon who we are and who we are depends upon what we think." - The Master Key System" by Charles Haanel

What say you... about you?

Rex

www.workingwithrex.com