column · September 2024
MLM Is Dying At Warp Speed And It's YOUR Fault!
During a recent conversation a friend of mine, who has been very successful in MLM over the years, said something I NEVER thought I'd hear from him.


During a recent conversation a friend of mine, who has been very successful in MLM over the years, said something I NEVER thought I'd hear from him.
I'm also hearing it from a variety of company owners who are now starting to feel the burn and scratch their heads.
One of the most popular MLM companies going, right now, just lost hundreds of thousands of dollars because of a marketing strategy gone wrong and now they are at risk of having to close their doors too. They took a STUPID chance on an old school marketing strategy and now it could cost them the company because of refunds.
Some chalk it up to the economy, the conditions in the world, this, that... you know... basically blaming "bad" stuff happening in the world. Granted, the economy is playing a role, to a certain extent, but it's not the overall problem.
The overall problem is that many "OLD SCHOOL" marketers are either too afraid or too stubborn to admit that the problem is THEM!
In business "You evolve or you fail" is the codec for the majority. Even if products don't change, people do and when people change, MARKETING MUST CHANGE!
Here's what's interesting...
At the same time "MLM is dying" the job market is tanking and prices are soaring to an all time high, there are MILLIONS of people who are CRUSHING their business online because they understand where EVERYONE is looking at their phones.
What specifically are they looking at? VIDEO!
All day, every day, 24 hours per day. They are glued to Facebook Reels, Tik Tok, YouTube, Patreon, Rumble, X, Twitch, Kick and the list goes on and on.
There are people, on some platforms, that are earning five figures per week (or more) creating a variety of content. Can you imagine becoming so popular that people would pay money to watch you sleep? One streamer I observed recently had over 15,000 people watching him and another popular streamer SLEEP after 12 hours of playing video games while people watched, subscribed and sent tips.
Others are creating indie news content, fishing, camping, arts, crafts... even commentary on other videos... and they are making BANK! So, here's the rub. You're either going to do video, and do it the right way, or you're going to struggle... unless you have a paid advertising strategy or massive list you're working from.
Can you imagine getting paid over 100 grand per month, by viewers and other sponsors, for simply reviewing other videos or playing video games while others watch?
Well, that's the marketplace now and if you are willing to set up shop and make it work for yourself, there's a VERY good chance that you can have the same kind of success, even building a MLM opportunity.
How? First, forget everything you knew about old school marketing that ISN'T working for you. If there is something you're doing that's working, keep doing it, but if it's not, time to move to make the move to VIDEO. We'll be discussing the best options for creating in an upcoming article.
Second, take on a "keep it simple" and "less is more" approach to what you're doing.
Forget pitching, selling, promoting and just talk to people. One of the easiest things to talk about, because it's impacting the majority right now, is the economy.
It can start with a simple question like... "How about those gas prices, eh?" Ask the question then shut up and listen. Pay attention to the nature of the response. Did the person you asked seem concerned, fearful, hopeful or unbothered? Did they go on an immediate tangent about how it all sucks and it's someone else's fault or did they show some level of confidence that there was still hope?
If they seem fearful, I rule them out. Someone who is fearful about anything is going to find starting anything new a colossal challenge. If they complain, get angry, act out? These people are not right for MLM, even Robert Kiyosaki says so, so don't waste your time.
When someone is able to have that conversation without "going dark", those are the people you want to connect with.
Once they have answered your first question, ask them... "What have you done to absorb some of the extra expenses?" Again, let them speak.
90% of the time there are only two directions this conversation will go from here...
Much of the time they will ask you, in return "How are you managing it all?"
If they don't ask you, that's okay. It's still your turn to talk.
Regardless of whether they ask or not, you can say the exact same thing to create interest.
Reply:
"Well... it was actually a friend of mine that turned me on to a little smart phone hustle he was doing. I thought he was crazy at first, but it was stupid cheap, legal and looked pretty easy so I started doing what he was doing. It was definitely easy, which is cool, because I'd never done anything like it. I started showing my friends. Several of them laughed or told me I was nuts and that it would never work. What's funny is that they stop laughing when I show them the money. Most of them can't believe how you can earn that much with so little."
Now stop talking and wait for a reply.
Again, two things happen here. People either want to learn more or they don't. If they don't, great... no worries. It's not for everyone.
If they do want to learn more, show them!
"Show them what?" VIDEO! Stay tuned :) !!
Rex
www.workingwithrex.com