APPRECIATION MARKETING

A Competitive Edge through Customer Experience

It’s time to put the human touch back into your life.

What the Data Tells Us

Simply stated, building relationships and customer loyalty by showing how grateful you are for a customer’s business is the foundation of “Appreciation Marketing”.

Why Customers Leave

In other words, the biggest reason we lose customers is that they don’t feel appreciated!

How to Show Customers You Care

Phase 1: Use the power of your relationship and the trust your clients have demonstrated for you and your company, with frequent, personalized, non-solicitous contact, to ensure you get as much repeat business, up-sell and cross-sell income and referral revenue as possible.

Express and whenever possible demonstrate your genuine appreciation and concern for their well-being by recognizing and celebrating important days, occasions and accomplishments in their lives. By offering solemn remarks, encouragement and support at moments of hardship they may be experiencing. By rewarding them for their loyalty and commitment to you and your business, etc. Once those foundational elements are in place and you are enjoying the fruits of that effort, it will be time to think even bigger and consider this:

Phase 2: Today’s buyers are evolving. They’re connected. They’re social. They’re in-the-know. They do their research, and they know exactly what they want by the time they’re ready to make a purchase. But most importantly, today’s buyers are all different from one another — they’re no longer tolerant of a batch-and-blast approach to marketing, sales, or customer service that involves grouping them all together under one umbrella. They’re looking for personalized messaging delivered to them exactly when they need it, and the companies that can’t cater to these changing buyer demands will find themselves losing sale after sale to their competitors.