Is it a Business Or a Job?

In reality, a business can be just like a job... if you don't have a business that works for you.

"Once upon a time there was this quaint little village. It was a great place to live except for one problem. The village had no water unless it rained," the story begins.

To solve their problem the village contracted two people to deliver water. They contracted two instead of one to encourage competition.

Now here's the difference between the business working for the person and the person working for the business.

The first of the two people, Ed, quickly invested in two galvanized steel buckets and would run from the lake to the village and back again delivering water.

He labored from sunup to sundown but was happy that he was making money with his own business. In fact, he was making all the money because the second person, Bill, disappeared for a while.

Had Bill gone off in search of better buckets to compete with?

No way. And here's the difference between working for your business or having your business work for you.

Instead Bill had been busy creating a profitable business idea. He returned with a construction crew who built a large volume stainless steel pipeline, which connected the village to the lake.

At the grand opening celebration, Bill announced that his water was cleaner than Ed's water - which it was. He also announced that he could supply the village with water 24 hours a day, seven days a week.

Ed couldn't because after all he had to rest between all that hauling.

Then Bill announced that he would charge 75% less than Ed did for this higher quality and more reliable source of water. The village cheered and ran immediately for the faucet at the end of Bill's pipeline.

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