The Psychology of Network Marketing, Where do you find them? How do you interest them?

There are two types of Network Marketing leads:

• One is the person you network your way into.
• The second is one for which you pay.

A full 90 percent of successful Network Marketing leaders were introduced to their opportunityby someone they know...

Who knows you?

Spend the time to spend the money.

Networking … expanding the circle of people who trust you and utilizing that network to produce intended results.

• Make yourself visible, whether on the net, in person or in print. Join groups; be they Internet forums, chats, blogs or slogs. Join Toastmasters, the local yoga class or coach your kids’ sports teams. The best networkers are continually expanding their circle of influence by participating in groups.One of my favorites is to read the daily paper and look for free presentations by experts; be it health, financial, real estate, etc. There are always events going on where like-minded people gather in the right frame of mind.
• Make yourself attractive. Being around a group of new people will not support you if you are not attractive, interesting, curious and compelling. This is an entire sub-art of building your business but here are the highlights:  Look good.  Pay attention to how you are groomed and dressed. People like to hang out with sharp looking people. Pay attention to your car. A soccer mom with a mini-van full of fast food cartons does not scream financial freedom. Manage your hygiene. Manage your image. Whether you are or not, act confident, warm, calm, intense, loving, interested, happy, fun and adventuresome.  Sound good.  Ask questions. Be curious about others. Look for the “gold” in others and acknowledge it. Show enthusiasm, conviction and energy.  Listen well.  Nothing is more attractive to others than someone who listens. Ask intuitive, esteem-building (for the other guy) questions … and listen to the answers. “So Mary, what do you think you did to become so successful?” Listen for what they are saying. Listen for what they are avoiding saying. Listen for what they want you to “get” about them. Listen to their heart.  Second to listening, nothing builds rapport faster than serving others. If this is not a genuine value of yours, make it one. Look for opportunities to network others together for their own good, absent you. Look for opportunities to support others in any way to further their goals.  Stay in touch.  Communication will set you apart from others in the group. Take the time to communicate often and powerfully, always looking to serve. Of course you cannot do that unless you have their contact information. Return yourself to your “hunting and gathering” ancestors. Hunt for candidates. Hunt for opportunities to honor and serve them. Gather their contact information. Gather their interests, their values, their passions and their fears.
• Make yourself a catalyst. Let’s say you meet someone – a barber, or a pizza guy, or an interior designer. You may see them as one candidate. In actuality, they are a window to hundreds – even thousands – of others.Let’s say you were to ask the barber: “Who do you know that is a health food nut (aficionado)? Who do you know that is a chiropractor, a coach, a teacher, a plain ol’ go-getter? Who do you know that lives in Colorado, Florida, San Francisco? Who do you know that has a lot of pets or has had any kind of health problems lately? Who do you know that may not want anyone to notice, but would really love to lose some weight? Why do I ask, you say? Well, _________ are perfect candidates for this income opportunity I am taking advantage of and I am looking to work with someone like that. They tend to do very, very well.”  Or: “My company is looking to expand in that location and we are looking for these kinds of people.”In ten minutes, you can take one candidate and open their window to dozens more, each themselves a window to dozens. Let’s see, 12 who get 12 who get 12…
• Make yourself into Picasso. It is all about motivation. Candidates take a look at our opportunity, get involved and make something happen for themselves and others when they are motivated to do so. Only about two percent of us wake up and stay motivated throughout the day … naturally, on our own.The other 98 percent of us fall into two categories: About half are tolerant of the status quo, and only committed to maintaining it and making small gradual improvements. The rest are in a state of worry, depression, self-sabotage – on their way to a financial, physical and emotional meltdown. There is nothing we can do in short order for the later group. Steer clear of them. The group of “status-quoers” has possibilities. They can be motivated. All we have to do is paint them a picture. Fortunately, we humans are teleological in nature. We think in pictures. If I say, “I am having a bad day today,” you will try to tune your TV head into what you think that might look like. You imagine what might be going on and you do it in pictures. Our “thoughts” start out as words, which we convert to pictures, which we then “get” feelings about. Words to Pictures to Feelings. That is the process. If we are feeling bad, we get weak and sick, and we make weak and sick decisions. If we are feeling good we are strong and healthy, and we make good, powerful decisions.Almost every candidate you encounter will not be (in the moment) thinking good, powerful, optimistic thoughts about how great a day, week or year they are having. Most will be “talking, thinking, feeling” just enough to get through the day.As their Picasso, your opportunity is to paint them a picture of fun, success, freedom, abundance, honor, safety, community, creativity and a big check from your company next week.
• Play Leapfrog with them. “Leapfrogging” is the art of jumping over your candidates fears, frustrations and limiting beliefs about what they can do, and paint a picture for them of what someone they know can do. For example: I am talking to the barber. On a scale of 1 to 10, he is currently motivated to do something extra and extraordinary with his life … a 3. There is not much to work with there. So I ask him: “Who do you know that is a real estate agent?”He replies: “I know Bob Miller. Why?” I respond: “Because I am having a lot of fun with a second income program. People are earning some pretty exciting checks from this company I work with, sometimes within their first month. And some of the very best people earning the most are real estate agents. Most are looking for options in for their immediate income and all of them are concerned about their retirement income. I am looking to work with people like that. And by the way, this company will give you the opportunity to earn a great royalty on what Bob does just for introducing him to me. Could you find a home for an extra $1,000 a month?”
• Make yourself their Leader. Leadership is simply the ability to lead people to do things, go places and become something they would not do of their own initiative. Most people you know (and will get to know) will not lead themselves into a great Network Marketing opportunity. They misunderstand and mistrust the concept too much. You can lead them to discover it by taking a leadership role in the “Second income, back-up plan, residual income wealth building” part of their life.You have the opportunity. You know it. You have the upline partnerships and the experience to partner with them to support them in building something substantial for themselves. You must see and feel yourself in this role and you must do it powerfully … not forcefully. Gracefully and powerfully. If this is not you, make it you. Pursue your personal development with a passion.It is very easy to see how well this works to “open” people’s minds to not only the possibilities, but also the probabilities. It works. It works so well that if you decide to become a professional (one who makes money) in Network Marketing, you will never need to run an ad, accost people in the mall, do phony surveys, buy leads or harass your friends and family again. So although there are legitimate ways to create a cold market flow of leads, when you master the above techniques, you will not need them.