column · November 2016
How Baby Boomers Are Using Reverse Mentoring To Learn Social Networking
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How Baby Boomers Are Using Reverse Mentoring To Learn Social Networking.
Baby Boomers are tapping into the wealth of social media knowledge their younger distributors have or they risk continuing to fall behind.
Reverse Mentoring was introduced to the corporate world by former General Electric CEO Jack Welsh who pioneered the concept when he ordered his top managers to meet regularly with young workers and learn how to use emerging technology.
The biggest obstacle to reverse mentoring is pride.
- Veterans -- 61 and up: work comes first, dedicated, follow the rules
- Baby Boomers -- 42 to 60; optimistic, political at work, value teamwork
- Generation X -- 24 to 42; self-reliant, work is just a job, seek immediate feedback
- Generation Y -- 6 to 23: highly multi-tasking, multiple careers, globally oriented.
As Baby Boomers learn how to use Facebook to grow their business many are recruiting younger distributors who don't know anything about network marketing but have thousands of Facebook friends. The result is faster growth for everyone involved.
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