ULTIMATE NETWORKING - Credibility/Trust

ULTIMATE NETWORKING - Credibility/Trust

Providing  excellent products and services is a major reason for someone to refer you. Your credibility comes from your experience, background, track record, and education. Trust comes from your consistency, integrity, commitment, sincerity, and reliability. You can never have enough credibility or trust factors! It takes years to build credibility and trust, but you can lose them very easily and quickly!

Credibility Factors

Get great referrals by establishing credibility for yourself, your work, and your business.

• First and foremost, provide quality products and services to your customers.
• Second, provide excellent customer service.
• Get testimonials from present and past customers, including videos, emails, and statements.
• If you go to networking events, trade shows, and other events with a friend or associate, make sure that you prepare and plan to edify them to others and vice versa.
• Always list your licenses, awards, certificates, degrees, diplomas, honorary positions, achievements, and accreditations on your website and/or virtual business card, as well as display them in your office.
• Become part of your community, and get involved in politics, clubs, chambers, nonprofits, boards, mentor programs, and other things as time allows.
• Get as much PR as possible from news articles, magazines, blogs, and social media; be a guest on radio and TV shows.
• Start a radio show ( blogtalkradio.com ), blog, newsletter and/or create social media sites (Facebook fan page, LinkedIn, or Twitter).
• Offer your expertise as a guest speaker for events, trade shows, clubs, and organizations.
• Schedule social events, and invite as many influential friends, customers, and associates as possible.
• Create a personal website and mobile site, and use in addition to your business or company sites. Display the following:
• Quality photo (headshot)
• Short intro video
• Licenses, awards, certificates, accreditations, degrees, honors
• Background information
• Expert testimonials
• Family history (optional)
• Brief personal history
• Affiliations with universities, nonprofits, charities, clubs, and organizations
• Links to social media
• Links to your business website(s)
• Links to meaningful websites
• Contact information
• Social media—create appealing and comprehensive listings on Facebook, LinkedIn, and Twitter.
• Request that your friends, family, associates, and customers provide you with testimonials in the form of letters, emails, videos, and links on their websites to your business or personal sites.
• Create and maintain a comprehensive, up-to-date resume with a quality photo, a summary of your background information, and short-form descriptions of yourself, your products, and your services.
• Self-promotion is acceptable as long as it is not over the top and too self-aggrandizing. Let people know of your accomplishments and awards to add to their knowledge of you. Don’t promote yourself until you find out what the other person wants or needs and how you can help them.

Credibility Factors of Others (Fact-Check Time)

“Thinking without Thinking”

Each of us needs to be aware of and control our instant stereotyping of others. We make snap decisions about situations and people, without thinking, which brings into play all of our biases . We find that we like or dislike others based on no particular reason. Either we don’t like their physical appearance, attitude, the way they treat us or react to us, the way they talk as well as many other variables. Take the time to gather a larger pool of information before going with your initial gut reaction.

While you may be right in your judgment, you can also be wrong. The old saying is, “You can’t tell a book by its cover.” Most of us are prone to discriminate, make poor networking choices, and trust or distrust others without any good reason. We also spend too much time with someone whom we have not qualified. It is challenging when we have to network with people who are not like us. Once we notice the differences, we need to show that we honor and appreciate the differences. Ask qualifying questions; then research their credibility if you plan on doing business with them.

• Check their website and social media pages (Facebook, LinkedIn, and Twitter).
• Do a background check for important relationships (top background-check sites listed at http://backgroundchecks.guide/?source=BU9MSandsub={creative} ).
• Do a Google and Yahoo search for their name and business name.
• Find out their corporate and business info in each state at http://www.coordinatedlegal.com/SecretaryOfState.html .
• Dig up any dirt at http://www.komando.com/cool-sites/7770/dig-up-dirt-on-nearly-anyone .
• Find local court information at http://www.komando.com/cool-sites/7799/find-local-court-information .
• Ask your trusted friends and associates about them.
• Ask their friends and associates about them.
• Check their website ranking on Alexa for website popularity and amount of traffic ( http://www.alexa.com/siteinfo ).
• Check their website domain name(s) listings at Network Solutions ( https://www.networksolutions.com/whois/index-res.jsp )

for background information about their company.

• Ask what their USP (unique selling proposition) is for their business?
• Ask them what benefits are provided by their products and services?
• Ask them why anyone should do business with them?
• Ask them for referrals from those who did business with them before?

[1] A tricky fact about background checks: if you are performing a background check as a landlord or employer—or for credit, medical, or insurance reasons—you must use a specific, designated service. Under the Fair Credit Reporting Act, you have to use a consumer reporting agency. A CRA has to maintain certain standards for data protection and offer dispute resolution.

If you reject a potential tenant or employee (even semi-informal employees like domestic workers), based on a background check from a company that isn’t a CRA, you could wind up in trouble.

You can find a complete list of CRAs at http://www.komando.com/downloads/2173/background-checks-the-right-way . They divide the list into categories such as credit reporting, employment history, insurance, renting, and so on. Note that you can request and dispute the information that these CRAs have on file for you.

*IT TAKES YEARS TO BUILD CREDIBILITY AND TRUST, BUT THEY CAN BE LOST EASILY AND QUICKLY*

*DON’T PREJUDGE OTHERS UNTIL YOU HAVE PROPERLY VETTED THEM*

*DON’T READILY BELIEVE IN WHAT YOU SEE OR HEAR FROM OTHERS, BUT WHAT YOU KNOW IS TRUE*

[1] How to do a free online background check | Fox News

http://www.foxnews.com/tech/2013/04/13/how-to-do-free-online-background-check.html

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