Telling the Truth

However, here’s the thing: when a seven-year-old bends vocabulary to his will, it’s cute. Somehow, when adults do the same thing, it’s no longer cute.

I think we have a fascinating love-hate relationship with our own business; perhaps it’s more accurately described as a belief-unbelief relationship.

What we do best is create thousandaires and hundredaires. Sure, our top earners are worth millions. But it’s our medium earners who are the true success story of our industry: hundreds of thousands of people who have been able to carve out a decent way of life, working at home, for themselves, with dignity, pride, and a sense of contribution. Frank Keefer puts it beautifully: “I had helped dozens of people cut the chains of economic bondage.” Jay Sargeant (of Essentially Yours) explains it this way: “This business rises and falls based on how well it serves the part-timers. At EYI, we intentionally don’t use slippery or unethical words, like ‘easy’ or ‘quick.’ There is no such thing as easy. We emphasize words and concepts like focus, work ethic, and professionalism. ” Hallelujah, amen. Let’s put away childish things. The word “hype” derives from the word hyperbole : unreasonable exaggeration. If we believe in the value of this business, let’s make a pact: let’s stop speaking fluent Hyperbolese, and give authenticity a shot. You know: tell the truth. Who knows? It’s so crazy, it just might work.

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