Borrowing Volvo's Marketing Plan

One of the fastest ways to think outside of the box and get innovative with your network marketing business is to look around at other industries for things to "borrow".

If you try to use the same marketing message to reach both of them, you will reach neither of them.

Which market does Volvo go after? You guessed it! The married mom with 2 kids - oh and they also add that she is 35 years old. The messages they craft are designed to speak to her specific priorities.

Here's a hint: your best target market probably looks a lot like you!

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