Build to Last

That factor is your own organization's culture.

When your people run into problems, they MAY be kept in the game by loyalty to the product line or to the company, but it's most often loyalty to their RELATIONSHIPS, to the connections with the people with whom they actually interact, that keeps them committed.

In other words, it's your job to create it.

Commitment

For the culture to hold, you don't need EVERYONE to evince this level of unswerving resilience. You just need to reveal it in YOURSELF.

Commitment simply means staying power. Staying stubbornly on course and not letting CIRCUMSTANCE dictate or sway your STANCE.

"A sponsor's job is to be the steward of other people's dreams."

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