Direct Selling Festival

Out of a passion to create the platform for individuals to gain access to global, legitimate and sustainable companies, grew the Direct Selling Educational Institute and the Direct Selling Festival.

• To increase professionalism of the Direct Selling Industry in the Middle East
• To establish Dubai as the business capital and leader for developing the Direct Selling Industry in the region.

• To develop the DSEI as an economic driver and educational center in support of Dubai's strategic growth plan

• To expand the understanding of the Direct Selling Industry as it operates in Middle East.
• To attract and educate Direct Selling practitioners and distributors in the process of building and managing their Direct Selling Businesses.
• Full and referral consulting services to Direct Selling / Network Marketing companies interested in entering Middle East markets and establishing legal identities here.
• Work with Government officials and regulators in defining legitimate industry practices, policies and procedures.
• Define and reinforce a Code of Ethics for the Direct Selling Industry in the region.
• Assume a leadership role in organizing and managing educational Conferences and Exhibitions for the Direct Selling Industry in this region.
• DSEI will work with Direct Selling Associations around the world and with World Federation of Direct Selling Association -WFDSA.
• DSEI will in fact expand programs and activities to deal with changing industry conditions around the world

He emphasized that people are different and there is no opportunity that is best for everyone hence we aim to provide a platform of legitimate companies where people can make their own choice of which company to join.

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