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column · October 2005

The Transformation of the Business Formerly Known as MLM

Blame the Internet, most of all. Thank the Internet, most of all.

Article-era portrait of John Milton Fogg
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John Milton Fogg

Blame the Internet, most of all. Thank the Internet, most of all.

The transformation to business as UNusual has our name written all over it. The marketing world is coming (and going) our way— whether they want to or not, whether they are aware of it or not. And if not... they will be blind-sided by what's right in front of them.

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