Moms online— building your business one relationship at a time

When "worked" correctly, this is a dynamic way to locate your target market, begin the relationship building process and ultimately sponsor people into your business.

I realized that I could place links to my website at the end of my questions and comments posted online. Pretty soon, people began showing up at my website and signing up for my newsletter, and some even joined my business.

Don't post until you are sure of the rules! Your reputation is all you have online and you want to keep that intact.

Over time, my name begins to be known on the board and I establish myself as credible and knowledgeable. People then begin visiting my website, signing up for my newsletter and tapping into my autoresponders. This is my goal.

• Always use your full, real name.
• Never bash or trash another company.
• Offer valuable ideas and suggestions.
• Don't advertise, be subtle.
• Be a consistent visitor, and establish yourself.
• Always be honest, ethical and have integrity. Give up your need to be "right" when a topic comes up that you disagree with.

Do NOT post a whole string of website links and opportunities. That's a real turn-off and tends to make one look like a watch salesman in a trench coat near Central Park!

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