Direct Selling – Reaching the Diversity of Women, the Powerful 85% Niche

They represent a dynamic opportunity for all industries, including the direct selling industry.

This means they are the Chief Operating Officer of their households and decide which products will make it through the gates of her home and be used by her entire family.

A monolithic, one-size-fits all approach used to market to women will not yield the level of success that a targeted segmentation strategy holds for companies.

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