The Art of the Presentation

The focus needs to be on the other people and not on the presenter.

One on One

* Focus on the prospect. "What's it going to do for them"

* Communicate clearly what you can do for them

* Show what you can help them avoid

* Focus on the "WHY". Why connects people to their emotions. It provides them with reasons and motivation to buy your product and take action.

Group Presentation

* They need general information about the company, product and opportunity.

* A good presentation should be like a great movie... it tells a story. Most presenters want to 'back up' their case with technical jargon and facts. The wise and successful presenter will "tell the story, talk the benefits and keep flow of the story progressing throughout the presentation"

* Keep it simple. Avoid technical explanations during the presentation

* Always pre talk and qualify the guests prior to the presentation

* Build your presentation so that the strongest and most compelling information is at the end.

* Once the presenter has completed the presentation, the very next step is to help the prospects with their answers and ask for their decisions..right then and there.

* Plan for a 45 minutes presentation. Shorter if possible. It has been shown that after 20 minutes, the listener tends to drift off unless it is exciting.

* In doing the presentation, keep the media show to a minimum. Guests want to see the excitement and honesty in the eyes of the presenter.

* Often times when the presenter opens the presentation and shares their story, the guests can be very excited to hear more. Never underestimate the power of your heart and smile.