How the Direct Selling Industry has changed during my lifetime

Basically, we, the customers, WENT to the store to purchase the products.  This form of marketing was called RETAIL SELLING (through stores).

Basically, they, the retailer, brought the product to us the customer.  This form of marketing products was known as DIRECT SELLING.

Basically the product was brought to us by friends who had been introduced to the product by their friends. This form of marketing was known as MULTI-LEVEL MARKETING and was nicknamed MLM.

Basically the product was still brought to us if we were a customer, but was brought to us by a friend working in their spare instead of a full time sales person, but if we were a DISTRIBUTOR, the product was brought to us by UPS or FedEx instead of our friend, yet our friend and the people above him/her still earned commissions and bonuses on that purchase. This form of marketing became known as NETWORK MARKETING.

The LEADER was the MESSAGE. Only leaders who were good on stage that could memorize the presentation and could speak in front of a group succeeded.

This launched yet another new paradigm as now the leader did NOT need to go and give the message; they could simply MAIL THE MESSAGE.   People no longer had to learn how to give presentations. This form of Network Marketing was VIDEO ASSISTED NETWORK MARKETING.

But now there is a WHOLE NEW PARADIGM. Those who embrace it will make fortunes.

It is pure AUTOMATED ONLINE INTERNET MARKETING with no (or very little) human assistance.

We are entering a new paradigm where we NO LONGER SELL anymore. We no longer control the sales process.

• Are you still calling prospects?
• Are you still doing three-way phone calls?
• Are you still doing screen sharing on Join.me?
• Are you still conducting or attending conference calls?
• Are you still doing or attending live meetings?
• Are you still explaining the business via the telephone?
• Are you still answering your phone calls from distributors who have questions?
• Are you still doing training via the phone or via Webinars?
• Are you still meeting people in restaurants to do “one on one” presentations?
• Are you working MORE than a few hours a day?

The latest technological advance in Network Marketing is using an APP for a smart phone that SORTS distributors and customers and then places them into a FUNNEL SYSTEM that literally automates everything.