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article · July 2016

Turbocharge Your Network Marketing Business As a Heartrepreneur

There is one simple question that every network marketer must be able to answer to succeed in their business. Do you know what this question is?

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There is one simple question that every network marketer must be able to answer to succeed in their business. Do you know what this question is?

The question is, “Why should I trust YOU?”. If you don’t have trust from those you are speaking to about your business opportunity or your products and services, your ability to grow your network marketing business will be dismal.

This is why you need to have a Core Unique Positioning Statement, that quickly tells people exactly how you help them, addresses their biggest problem, and tells why YOU.

This single statement builds massive trust with your audience, and yet, most network marketers never create a statement like this. Even those who have a unique selling proposition, usually only have that for the company they represent and not for themselves. People do business with YOU and the company is not the reason they are attracted to your business opportunity or to the products and services you represent on behalf of the company.

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  • Begin your statement with the words, “I help, I serve, or I support”.
  • Next, tell exactly who your ideal customer and business partners are.
  • Then promise a result or a benefit that your product or service provides for your ideal customer. Be certain this is either the answer to something that keeps them up at night (For example: stressed out about being overweight) or is something they really want to achieve as a goal (For example: wanting to make $100,000).
  • Don’t use jargon or cute phrases. The sentence should be simple to understand, too.
  • Be sure you tell how getting the products or services through you or being part of your team is unique. How do bring value to them? Why should they want to order through you and sign up with you? What exactly and specifically do you provide to them that is different from others?
  • It is your unique ability to serve your audience and your commitment to do so that makes all the difference.
  • Don’t over exaggerate.
  • Back up everything you say with hard core proof.

Shift to Becoming a Heartrepreneur™

They don’t sell. Through their honesty and authenticity their ideal target audience is simply attracted to them and chooses to do business with them without being sold to.

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