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article · February 2006

Network Marketing and the American Dream

Why do we lose so many once-upon-a-time network marketers?

Article-era portrait of John Milton Fogg
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John Milton Fogg

Why do we lose so many once-upon-a-time network marketers?

Why is the attrition rate so very high in our business?

They're here for the American Dream.

The real American Dream is to win the lottery.

The American Dream appeals to two oft-cherished values — "laziness and greed".

Everybody dreams. Some people buy lottery tickets. Others work — hard.

When part-part-timers (i.e. some-timers) earn $300 plus... when serious part-timers make $500 to $1000... and when full-time folks are making $2500 and up... then they stick with the business.

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