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technology · February 2008

The 5th Lie of Network Marketing on the Internet:

A web banner is an early form of internet advertising. The banner was a small graphical advertisement that would appear horizontally at the top of the web page above the content.

Article-era portrait of Benjamin Fitts
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Benjamin Fitts

A web banner is an early form of internet advertising. The banner was a small graphical advertisement that would appear horizontally at the top of the web page above the content.

Web surfers developed something called "banner blindness".

Methods like contextual advertising where you have stories and web pages that "pre-sell" people.

Instead we should be teaching our distributors new methods of marketing like writing contextual articles on a blog that pre-sell our products or opportunity.

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