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technology · November 2007

Your Company's Web Site - Probably stinks!

In network marketing one of the things that make our business successful is creating duplicatable business systems.

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Benjamin Fitts

In network marketing one of the things that make our business successful is creating duplicatable business systems.

  • No lead capture system with an autoresponder for email follow up
  • No way to link directly to a specific product in the catalog
  • No use of cookies to track prospects. A cookie allows the original distributor to get credit for the prospect even if they come back to the web site a week or month later.
  • Limited use of internet marketing strategies such as one time offers, fear of loss, bonuses for acting quickly, etc.
  • Poorly designed pages that load slowly and provide too many graphics and not enough content
  • Too many holes for people to click away instead of purchasing or taking action

The biggest problem with self-replicated web sites is they will NEVER be as good as a well done unique web site.

So how can we make a successful self-replicated web site?

You're also showing them a system that they could use in their own business and, once again, they wouldn't dare think of joining anyone but you.

Remember, a self-replicating web site will never work as well in places like search engines as a unique web site. However, self-replicating web sites are an essential part of building duplicatable systems for our downline to use.

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