technology · May 2006
Overcoming the psychological baggage of cold marketing phone work
The days of putting a list in front of you, dialing a number and then seeing what happens from there, are over.
The days of putting a list in front of you, dialing a number and then seeing what happens from there, are over.
In playing the cold market phone game you will now deal with the "psychological bag" that goes with it.
When you have something strong to offer, you can keep it simple. Simple is what duplicates a large sales organization.
When it seems like work, we are carrying too much baggage.
A lead is a lead. Whether you pick up a phone book or buy leads for $10 a piece, it's a process of turning suspects into prospects.
People actually think that there is a connection between better results and lead quality, and I'm here to tell everyone that although there may be truth to this when selling a product to a consumer, it matters little at turning suspects into prospects for distributorships in referral marketing.