column · December 2013
Women Earning Fortunes
60 percent of high net worth women have earned their own fortunes and the number of wealthy women in the U.S. is growing twice as fast as the number of wealthy men.
60 percent of high net worth women have earned their own fortunes and the number of wealthy women in the U.S. is growing twice as fast as the number of wealthy men.
• American women by themselves are, in effect, the largest national” economy on earth, larger than the entire (!) Japanese economy. • Over the past three decades (1970-1998), men’s median income barely budged (+0.6 percent after adjusting for inflation), while women’s has soared +63 percent. NULL •Women bring in half or more of the household income in the majority of the United States. •Women control 51.3 percent of the private wealth in the United States. •Women control most of the spending in the household - about 80 percent.
Are you starting to see how we are looking at women holding a lot of economic power? And it gets even better – More women today than ever before are ready and willing to own a business.
Instead, constantly evaluate your target group... just saying you want to market to women is too broad. Women are not a homogeneous group.
When considering marketing materials you want to consider a strategy that will speak to exactly who you want to attract. Consider the images in your marketing material and show women in roles that parallel how your prospect sees herself, or would like to see herself.