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feature · February 2011

The DNA of Commitment

The definition of commitment is this: Doing what you said you would do long after the mood you said it in has left you. If that is true, and it is, then where does commitment come from and how can you get more of it?

Article-era portrait of Jack Zufelt
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Jack Zufelt

The definition of commitment is this: Doing what you said you would do long after the mood you said it in has left you. If that is true, and it is, then where does commitment come from and how can you get more of it?

A Core Desire is a genuine, not surface, but a deep-seated, intense longing that pierces you to the very core of your being. A core desire is something you want with ALL your heart. You’re not half-hearted (50%) or eighty percent about it. Only this kind of a deep, heartfelt desire can cause you to put forth the necessary effort, for as long as it takes to make that Core Desire become a reality.

Core Desires automatically give you the commitment, discipline and enthusiasm needed to achieve high levels of success…in anything. Including building a large down line.

Some would call it determination when a person doesn’t give up. It is but where does that determination come from? Core Desires. Others would say it is dedication or commitment. I say that Core Desires are the sole source of both of these elements, which are critical for success. If it is not a Core Desire you won’t be very committed or dedicated. Some would identify it as a relentless pursuit. I say you won’t pursue something relentlessly unless it is “worth it”, i.e. a Core Desire.

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