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feature · November 2009

The Key to Creating a Large, Energetic Team of Young Adults

Almost every Gen Y person has a Facebook.com page, and most of them have an average of over 100 contacts that they can...

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Dakota Rea

Almost every Gen Y person has a Facebook.com page, and most of them have an average of over 100 contacts that they can...

- Send instant messages to - Have access to their friends and their friend's friends and so on - Invite to an event or conference call and see who's already attending - Post a bulletin for all their friends to see at one time - Post a Blog (Online Journal) - And Much More

Young adults today have been conditioned to believe that to get a job or a position they need to qualify after an interview. So why not call them and set up an interview?

Are you going to school or working? What are you taking? Are you a motivated person? Are you good with people?

I had about 15 min. until the call started and knew that Gen Y's are spur of the moment type of people. I then sent a text message that reminded them of the time of the call, and the number to dial including the access code.

This is one of the best techniques in marketing to Gen Y, relate with them in a form they can relate to and the wall of defense will go down!

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