The One-Minute MLMer

Your analyst has time for your life story. Your prospect doesn't.

People don't need 15 or 20 reasons to try a product-- just one or two good ones.

That means: For every five minutes of conversation, they have the floor for four and you have one-- max!-- to keep it on track and focused.

A Keynote is: The single most significant concept, idea, discovery, suggestion, theme, plan or other element that characterizes the value you've gotten from the call.

Practicing Keynote is a critical skill: the skill of identifying the "heart of the matter."

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