The Way You Use Social Media Tools Can Be a Competitive Advantage

We’ve seen the best results in our industry from Facebook, since it builds on what we do best as network marketers: build relationships.

Set up opt-in areas, such as Facebook Pages or Groups, where you can deliver more business-specific messages (as well as more value-driven posts), and invite your friends to become a part of that if they’d like more information from you about your business.

Successful network marketing blogs focus on providing value “that people can use right now, without spending a dime.”

Now, when a prospect Googles you (and you know they all do), they’re going to find your LinkedIn profile full of people recommending you. What a powerful tool to assist you with recruiting!

Instead, be a human being. Introduce yourself to people. Retweet their stuff. Ask about their day. Promote others. All of this helps you to build social capital on Twitter, so when you share your stuff (such as blog posts you’ve written), others are willing to pass it along.

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