What Women Want - 2009

Women are natural networkers, nurturers, and jugglers. They are driven by an “inclusive vision” that represents a better life for themselves, their families, their companies and the people within their organizations.

In short, direct selling offers a viable and lucrative alternative that enables women to fulfill their roles, grow as individuals and create financial stability for themselves and their families.

• Forty years ago, one-third of all workers were women, now nearly half are and 76% of adults think this is a good thing for society (Time Magazine)
• 40% of women say they are the primary breadwinner for their household (Time Magazine)
• Women make 83% of all U.S. Purchases, paying attention to what they want – both as consultants and customers. Women have embraced direct selling both as a business opportunity and as a way to purchase products and services. The person-to-person approach is the cornerstone of what appeals to women and their desire for personal relationships (Direct Selling News)
• 8% Growth of women in the workforce over the next 10 years, compared with 5% growth for men (Time Magazine)
• 40% The segment of the U.S. Workforce predicted to be independent contractors by 2019, up from 26% today. (Time Magazine)
• Companies that employ and promote women outperform the competition by 46% (Womenomics by Shipman and Kay)
• 50% of women want fewer hours and would change our schedule to get it.
• More than half of the US women would trade money for time and 75% want a flexible work schedule.

We need to pose a “collective question” and ask ourselves how we can engage more women in the magic of this profession!

• juggling more now than in any other time in history and they are looking for a way to simplify their lives.
• Masters at multi-tasking, able to switch roles and responsibilities as quickly as they change their shoes.
• Looking for work alternatives that allow them to be home and maintain a connection to the world outside.
• Moving up in leadership positions and becoming top producers in companies around the world.

• Study the www.DSWA.org website to learn more about how women think, communicate and create.
• Ask more questions. It may be a mystery to you, but it is not a mystery to them. Women know what they want and they will tell you if they believe your interests are genuine and well intentioned.
• Talk less, listen more. Ask for the thoughts, opinions and suggestions of the women on your team. You may be surprised that they already have the answer you've been looking for.
• Walk a day in their shoes. High heels and stockings are totally optional! Recognize and appreciate the multiple roles and responsibilities they juggle every day and let this help you see them for the strong, capable women they truly are.
• Build relationships, not hierarchies. Women want and expect their business relationships to be rewarding, enjoyable and enriching. Take the time necessary to know them for the dynamic individuals they are.

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