column · December 2010
Women Talk
Combine a woman's desire to share about a 'good thing' with the fact that nothing is more believable to an individual than a personal recommendation from someone she knows, and you have a very persuasive mix that can lead to a very successful business.


Combine a woman's desire to share about a 'good thing' with the fact that nothing is more believable to an individual than a personal recommendation from someone she knows, and you have a very persuasive mix that can lead to a very successful business.
Take those wonderful product testimonials and turn them into 'tellable' 30 second stories and let it go viral. Share the remarkable and people will remark!