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advertising

Writing connected by this subject from across the magazine’s published years.

Stories about advertising

29 stories

technology · October 2005

Mastering your Technology Gap

And that’s exactly the problem with most businesses in America today, both huge companies and individual entrepreneurs: we wait until the accident to go out and find the new and better way.

article · October 2005

Why So Many Websites Fail

But once you captured your readers' attention, the next step is to keep them (and to keep them reading).

article · October 2005

7 Ways to Cut Loose from Old Sales Thinking

Notice that you are not pitching your solution with this opening phrase. Instead, you're addressing a problem that based on your experience in your field, you believe they might be having.

article · October 2005

Sincerity Sucks

When it comes to getting things done in life, a pattern of behavior beats a claim of sincerity every time.

article · December 2005

Help Wanted - Mom

No source excerpt was available for this article.

technology · April 2006

Spring Your Business into Action

Each time you enroll a new person into your business it is a new beginning for both you and your new team member.

article · May 2010

When Networkers Compare Products and Opportunities

It is not necessary for you to become a lawyer or expert, but you will be a better networker with a rudimentary understanding of the rules of comparative advertising.

feature · June 2012

Success is a Numbers Game!

It is sad but true. Most network marketing distributors talk to a few people they know in their warm market and after that they never develop the skill sets that allow them to create an ongoing flow of prospects for their business.

feature · June 2012

Eight ways to get hot prospects right now

When we have an abundance of prospects, we're happy. We are not desperately waiting for a single decision from a single prospect. We aren't married to the outcome of a single presentation. Instead, we're relaxed.

feature · June 2012

What's the Best Kind of World Class Advertising?

All my years in the advertising and marketing business (from classified ads, to radio, TV, magazine, etc.) have taught me one powerful principle that works anywhere... anytime! “Word of Mouth” is WORLD CLASS ADVERTISING!

article · October 2012

You Are The Brand

Branding requires that you set yourself apart with a significant label that says “quality.”

feature · January 2013

Facebook For Dummies... Literally, you have to see this!

Here's a simple posting strategy I use myself that gets me an additional $800 to $2400 in new business every single month. I simply post about how I am helping, getting ready to help, getting ready to make a call to help, even taking a break from helping a customer/client. Thi…

feature · May 2013

Magnetize Yourself to Attract Leads

However, what I did discover in the last three decades, is that if you magnetize yourself, you will attract quality leads.

feature · May 2013

Why You Should Avoid Elevators

That is why, for the last two decades, I have not subscribed to the elevator speech doctrine. Instead, I use the “anti-elevator speech.” This speech is not a pitch or a commercial, but an invitation to start a conversation.

article · October 2013

Find What You Love... And to NEVER GIVE UP!

I started dreaming about having not just enough money, but more-than-enough, spending more quality time with my family, and finding a line of work that I could really enjoy and get excited about!

article · February 2014

Automate Your Selling and Recruiting With Video

You can create powerful videos for YouTube and other video hosting sites for your business. You will have a channel page and this is a great way for you to reach video watchers on a completely new level.

feature · June 2014

How to Stand Out in an Overcrowded Environment

The real lesson here is that you should try to promote your business inexpensively by creatively getting your name, products, services and opportunity in front of qualified prospects.

feature · June 2014

Gateways to Advertising without breaking your budget

The most important fact of marketing is not the heavy budget but the way that we optimize the usage of these tools to provide us an influx of new clients and a steady stream of income.

feature · June 2014

The Track Record

Leaders show up when their names are searched on the Internet and the best way I know to become a guest on all the venues I mentioned above is to take my father’s advice: WRITE A BOOK!