Double your sponsoring through proven advertising techniques

So the million-dollar question is, "How do you turn a cold prospect into a hot prospect?

This is the point I want to make … real people sharing real testimonies will penetrate through your prospects’ defensive barriers and convince them that what is being said is true.

Keep the entire message under three or four minutes. If your message is too long, your prospects will hang up before leaving you their names and numbers. Remember you are not selling the details of your program. Your prospects do not care how your program works until they first understand why they need to know more. Your prospects must be sold emotionally before you start explaining the details. Keep the introduction to less than 60 seconds. Your introduction should welcome your prospects to the call, identify yourself (if you want), briefly explain what they are about to hear, and then introduce the testimonies (an example: "I’d like to share information with you about a cutting edge company called XYZ Corporation. XYZ Corporation is turning the home business community upside down and creating massive wealth for people all over the country! But don’t just take my word for it, listen to what these people have to say . . . " )

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