article · July 2016
When You Don't Have Time to Build a Relationship
When you contact a referral, or when you call a prospect from a list of leads, you don't have days or months to build a relationship. So how do you present your opportunity?
Across the archive
Writing connected by this subject from across the magazine’s published years.
article · July 2016
When you contact a referral, or when you call a prospect from a list of leads, you don't have days or months to build a relationship. So how do you present your opportunity?
feature · February 2017
Instead, remember that people buy things to solve a problem.