CUSTOMERS – The Life Blood of Any Business

The bottom line is this: Without customers, eventually there would be no company.

Sales related efforts do not evoke negative feelings. Let’s set the record straight. We all find it natural to “sell” or “share” what we feel has value in our lives.

You will be the most effective at selling when you don’t try to “sell.” You will increase your success by “telling” your prospect a story and sharing with them the “benefits” they can expect. By doing so, you will develop that natural word-of-mouth, person-to-person approach that is the true art of networking.

The #1 key to developing long-term customer loyalty is to make sure that your customer has a “joyful” experience with your product.

Remember, facts tell and stories sell! Trying to tell all the facts can and will overwhelm anyone, including you! There’s plenty of time to learn everything you want to know. Considering what your prospect “needs” to know is the key.

What is it? What are you selling? That’s 10% of your presentation. How does it work? That’s 10% of your presentation. How much does it cost? That’s 10% of your presentation. How will it help me? That’s 70% of your presentation!

The last step is to turn your customer into a distributor. Retail sales are the foundation of every successful distributor’s business. Not only does retailing generate immediate earnings, but ultimately, retail sales efforts can be one of your most important sources of sponsoring new distributors.

Follow-up, follow-up, follow-up! This is where most people fail in the business. It’s vitally important to develop good follow-up habits as soon as possible.

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