How to Capture Mall Shoppers for Your Business

The professional marketer replies, “Nothing. I’ll take care of the expenses. All you have to do is to give the satisfied prospect/customer one of my brochures and audio CDs when they leave, okay?”

• are skeptical,
• have never done business differently before, so why change now,
• don’t trust you,
• can’t see any hope of changing their fate,
• don’t think anything will work,
• are negative and just waiting to fail, and any success would just prolong their agony.

• won’t know about it because of the poor mall location,
• won’t try it because they think there might be a “catch,”
• won’t try it because they want to hear from other people who have taken advantage of your offer first.

Professional shoppers relish telling their friends about the great deals and services that they discover. That's network marketing, isn't it? Recommending and promoting what you like.

What you have accomplished is a way for the small merchant to get exposure without spending large sums of money. You made the whole process free for the lucky store owner.

• an herbal energizer drink or tablet that rejuvenated the prospect after 20 minutes
• a food bar or cookie that took away the hunger pains
• a moisturizing lotion or cream that absorbed into the skin
• a water filter that made the coffee and tea taste better
• an educational or instructional audio CD
• a DVD that educated the prospect.

You want the chair for the out-of-shape spectators who get tired standing around and waiting for their co-workers to finish the marathon.

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