column · January 2012
Is your network marketing?
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1. Look on the web for people talking about you or your product. This is as easy as setting up Google Alerts for your name, as well as any keywords that pertain to your business. Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries. Follow the given links and start joining the conversations going on all around you. 2. Decide who will join those conversations. Start today. Don't force yourself to interact with people who are not a match for you. Get out there and talk with the people who like the same things you like and appreciate. 3. Create a blog. All word of mouth starts with creating a message that will spread. So share your thoughts. It doesn't need to be fancy, simply be yourself, speak your truth, and share one clear idea at a time. And be sure your company is clearly shown as a sponsor of your blog... with a link to your product and/or opportunity page. 4. Make a new rule: Ask “Is this buzzworthy?” in every meeting. 5. Come up with one buzzworthy topic. Keep it simple. 6. Put something by your front door that will remind people to talk to a friend. 7. Let your talkers sign up for a private newsletter. 8. Pick one easy way to track word of mouth. 9. Put a tell-a-friend form on every page of your website. This includes share buttons to social media sites like facebook, twitter and linkedin. 10. Put a special offer in an easily forwardable email. 11. Add a small gift and a word of mouth tool to every package you sell. 12. Have a private sale for your talkers. 13. Apologize for mistakes and solve problems fast. 14. Partner with a charity. 15. Do something unexpected. 16. Be nice.