Blink and The Tipping Point

I'd categorize this a 'Pulpy Pop Business Book'. Not as revealing or useful in a business environment as The Tipping Point. All in all, it's a nice 'Chinese dinner'. Great tasting, enjoyable, but I felt hungry an hour after the last bite.

The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life, is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.

Salesmen— those gifted in the art and science of persuasion and convincing others. Mavens— the experts we go to when we've a need to know, and... Connectors— those natural networkers with the rotund Rolodexes always at the ready.

The single most important thing that connects people together is SHARED ACTIVITY.

Learn what a person's values are, what turns him or her on and off, what's most important in his or her life, and you know if you have a customer or business partner or you don't. You will know if the two of you can truly connect in the shared activity of network marketing— or not. You know if there is a fit— or not.

Downloads