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research

Writing connected by this subject from across the magazine’s published years.

Stories about research

10 stories

article · October 2005

Blink and The Tipping Point

I'd categorize this a 'Pulpy Pop Business Book'. Not as revealing or useful in a business environment as The Tipping Point. All in all, it's a nice 'Chinese dinner'. Great tasting, enjoyable, but I felt hungry an hour after the last bite.

article · December 2005

Pretty maids all in a row

Mary, Mary, quite contrary— How does your garden grow? With silver bells, and cockle shells and pretty maids all in a row.

article · December 2005

Marketing to Women

Jack and Jill have changed in the last 50+ years. Jill's on line now, buying for herself, for her family, and for her business. You don't need to know Jack; you need to know Jill, and know her well. Don't get left behind. We are talking about real money here."

article · July 2006

The FTC's Proposed Business Opportunity Rule

The proposed rule represents such a serious challenge for direct sellers because it contains onerous obligations that will restrict their flexibility in recruiting new distributors and dramatically compromise the confidentiality distributors.

article · July 2006

The FTC's Proposed Business Opportunity Rule

The proposed rule represents such a serious challenge for direct sellers because it contains onerous obligations that will restrict their flexibility in recruiting new distributors and dramatically compromise the confidentiality distributors.

article · March 2011

A Brief History of MLM

In direct selling, goods are produced by entrepreneurs and are sold by them directly or through sales organizations made up of individual sales people.