article · December 2005
Marketing to Women
Jack and Jill have changed in the last 50+ years. Jill's on line now, buying for herself, for her family, and for her business. You don't need to know Jack; you need to know Jill, and know her well. Don't get left behind. We are talking about real money here."
Jack and Jill have changed in the last 50+ years. Jill's on line now, buying for herself, for her family, and for her business. You don't need to know Jack; you need to know Jill, and know her well. Don't get left behind. We are talking about real money here."
- The majority of consumers in the U.S. are women.
- By the year 2010, women will control 60% of wealth in the U.S.
- Female entrepreneurs account for 70 percent of all of new U.S. business start-ups.
- Consumer spending accounts for two-thirds of the economy and women influence 95 percent and make 85 percent of all consumer buying decisions.
- College students were responsible for $210 billion in sales in 2002 and 58 percent of them were female.
- Women purchase more than 50 percent of the cars and own more than 46 percent of the homes in the U.S. and more than half of all business travelers are women.