Leadership VS Pushership

“I don’t like being in sales because I am not the pushy type.”

Or….I am not an aggressive person, and that’s why I don’t do well in MLM.”

I have heard these kinds of thinks said so many times that I feel it necessary to speak the truth about it so it is no longer a wrong paradigm keeping you or your downline from creating the income they desire.

First of all  --  NOBODY likes to be pushed. Not even two-year-olds. They sometimes resist with all their might, and you have to drag them.  We all resist being pushed in anything and it starts very young in all of us. Walk up to anybody and ask them, “How do you feel when I do this?” Then, shove them rather robustly on the shoulder. Watch their face. At a minimum, their face reflects that they not only disliked it, they were ready to push back. At a maximum, they will, in no uncertain terms, tell you they didn’t like it and warn you not to do it again.

There is a reason that we all hate to be pushed...

It's something we have had with us since the day we were born. It’s called FREE AGENCY. When that agency is taken from us by anybody we hate it. We resist it. We rebel against. and….often don’t like the person pushing or foisting their will on us. We want things OUR way, not the way someone else wants it. Or worse yet demands it.

That, unfortunately is why bosses are often thought of as, to put it nicely, not easy to get along with. Bosses like that are also one of the reasons network marketing will always be around. Perhaps you have heard the saying, “Boss spelled backward is double sob.”

Network Marketing offers a solution to the dragon that controls most people’s happiness of 40 to 60 hours a week.

The image of a used car salesman has not been very kind to people, primarily because of their pushiness. People often say, “I don’t want to be like a used car salesman.”

Stating that “I don’t like selling” is usually a direct result of two things:

1) Deep revulsion of the image of being a pushy person and not being willing to be the kind of person that others not only resist but dislike because you are someone who is aggressive or downright pushy.

2) Deep dislike of hearing the word NO. Hating rejection.

Both have the same deep-seated reason for not being willing to work in sales. After all, it's in sales where it is wrongly perceived that you have to be pushy and can be rejected. Both of these result in not being liked…and we ALL want to be liked, appreciated, and wanted by everyone. Selling, as many perceive it, puts that at risk.

No wonder we recoil from being pushy or “aggressive.” If you are that kind of person you will be doing that which will cause you to possible or probably feel “not liked”.

Is there a solution?

You bet there is! Knowing this can help you reap the benefits of a cash-flowing network marketing business!

“WHAT IS IT?”

OKAY…Here it is. Identify a prospect’s wants or needs (Core Desires), then show them how your company, its products, and the concept of network marketing can give it to them. Then promise to help them get what they already want…their Core Desire.

Can it be that simple? Absolutely! Find out what someone wants in any area of life, offer to help them get, and they love and appreciate you and want you around. That’s why I love what I do because that’s ALL I do. I just help people get what they want out of life and I get paid very for doing it.

When I was building a very successful downline I did the same thing I just advised you to do. I lead people. I didn't sell or push them and many people willingly followed me and my advice. And no one ever called me pushy. Even those who said no to the products or business.

The same will happen to you. Be a leader, helping people get the things they already want – their Core Desires -- and you will never be, or appear, pushy.

Leadership, not Pushership, is definitely a win-win interaction with others. And that’s the best way to build a downline organization.

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My book, The DNA of Success, and CD program, titled How To Use The Conquering Force Within You, can help you determine your Core Desires in all six major areas of life.

Available at www.the DNAofSuccessSystem.com www.jackzufeltspeaks.com

About Jack M. Zufelt -- “Mentor To Millions”

• Jack is the Author of the #1 best-selling book, The DNA of Success, which hit the

#1 bestseller slot in the first 3 weeks it was out. It is now in 16 languages .

• Jack was awarded the Presidential Medal of Merit by a former President of the United States.

• He was honored by the United States Senate for teaching Americans how to achieve better results in their personal lives and careers.

• He has been interviewed on over 2,000 radio and TV talk shows, including The Today Show. PBS aired a special on Jack and his concepts that was sent via satellite to 127 countries.

• Florida Living Magazine , in an article featuring Jack Zufelt on the cover, reported, “Jack is one of America’s most booked speakers.”

• Jack has been featured on the cover of 16 magazines and published articles written by, or about, him in many countries including America, Canada, Malaysia, Taiwan, Singapore, Hong Kong, New Zealand, Australia Japan, Indonesia, Philippines, Korea, and Thailand.