column · April 2015
The 4 Things You Need To Know About The Art of Presentation
a. Communicating effectively is not only the words that we speak but how we speak them. When we speak, the tone and inflections give enormous meaning that can persuade and convince.
a. Communicating effectively is not only the words that we speak but how we speak them. When we speak, the tone and inflections give enormous meaning that can persuade and convince.
b. You can see when this isn't available, such as in communication in text messaging and emails, the written word can be misinterpreted.
c. The other effective way to communicate effectively is through your body language. When people see the excitement and enthusiasm in your presentation it becomes contagious!
a. Knowing your audience may seem like a no brainer, however, it is one of the most important parts of your presentation.
b. I had a friend of mine who is a trainer and spoke to a company convention that he was very excited about. The problem was he was excited about the size of the company and the potential amount of money he could make. He never really found out about the culture of the company and he never asked the right questions to understand where the audience was coming from. As a result his high energy approach was a big flop and he was never asked back to that company.
c. Knowing who you are presenting to requires a few well-placed questions and addressing what is important to that person. We have all heard about the 4 major personality types and we all possess portions of each of those personalities, the problem is if your presentation addresses only one style of personality, you are likely to hear 3 no's for every yes that you do a presentation for.
d. One of the greatest tools I ever found in quickly and accurately assessing a person's personality was in a 90 second game called BANK. Play the game yourself and see what you think.
e. Play it here - http://www.playbankcode.com/FinancialWealthTeam I will be happy to discuss this tool and how you can incorporate it into your success if you like.
a. It is important to know what you want to accomplish to the person or audience you are presenting to.
b. When you start, like Steven Covey has said, "with the end in mind", you can develop the presentation that you walk them down a logical path to get them to a place where they fully understand and they are not confused. The old adage is true, "a confused mind never buys". When you walk someone down a path that they clearly sees the value and benefit to them, this is when you start acquiring valued customers and business partners.
a. One last thing, and very important. Be Prepared! Don't wing your presentation. A professional knows their subject backward and forward. You can't practice your presentation enough.
b. Practice, practice, practice, practice!