Persuasion

I've always had a deep interest in why people did what they did. It was only later that I realized that was actually called persuasion. I just thought it was human nature.

Some communication is more persuasive and some less persuasive but it really is part of all communication.

The transaction may have gone your way, but the relationship isn't being made stronger. It's being weakened, because that's not the focus of your interaction with that person.

When a machine looks at another machine, you don't have a relationship, you have a transaction.

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