Charisma

• Contrary to what many believe, people are not born charismatic… charisma is a learned characteristic.

• The key to understanding and practicing charismatic behavior is not so much about being personally charismatic yourself, as it is about making other people feel charismatic about themselves.

They have a knack of intuitively understanding how we would like the world to perceive us, and they both draw that "best self" out of us, while helping us promote and celebrate our strongest self-image.

• They smile and laugh more than most people. (Smiling and laughing are absolutely contagious, and I have devoted separate columns to each of these powerful behaviors in the context of sales.)
• They listen more, and with greater interest and intensity, than most people.
• They are extremely passionate about their interests and beliefs. Also—and this is important—they usually focus their energy and passion on just a few key ideas, knowing that credibility and power are diluted when spread too thin. Conversely, passion, when focused on a specific topic, is nearly irresistible.

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