What Generation Y Can Teach Us About MLM

Whatever name you choose to call them, get ready because they are sharp. They are re-defining the "rules" and are going to find their place on their own terms.

• More afraid of being stuck at a desk for 45 years than taking the "risk" on a business of their own. In fact, they are being hailed as the most entrepreneurial generation yet
• Well connected to their high school and college friends. They are great communicators and use technology to deliver their message to the masses in seconds
• Not afraid of technology and, in fact, require it. They much prefer text messaging over email.
• Are socially conscious and responsible; show them more than the money; show them a cause and a way to make a difference
• Interested in self development; mentoring and love diversity
• Spontaneous and quick decision makers. Don't make a plan with them for next month; send them a text a few hours before and event and they'll show up
• Aware that we live in uncertain times and they aren't waiting around for next year; next week or anything. Show them results now!

Why settle for this when, for a very low investment and a little technical knowledge about the Internet, one can start a virtual business that operates worldwide 24/7?

Gen Y considers technology their third arm. This means that the local Starbuck's can actually be superior than a home office or a cubicle somewhere.

Because they are such a socially conscious and responsible generation, be prepared to show more than just the money.

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