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feature · December 2011

How Badly Do You Want It?

I have learned that in order to maintain a consistent effort, we must have two things: 1) a mature understanding of what it means to own a business; and 2) an indomitable desire to succeed.

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Rodney Brandt

I have learned that in order to maintain a consistent effort, we must have two things: 1) a mature understanding of what it means to own a business; and 2) an indomitable desire to succeed.

It takes time – months or even years – to realize significant income from that process. To hang in there when we don’t see immediate fruit from our work requires a much greater consistency of effort than is required in a traditional business.

When the dream is big enough, we will pick up the phone and make the calls we’re afraid to make. When the dream is big enough, we’ll walk door to door through the neighborhood if that’s what it takes.

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