The Future of Marketing

Some marketing experts are predicting that social media is the future of advertising. Aside from a Super Bowl here and there, mass marketing will take a back seat to advertising that is personal, that is based on our lifestyle, our preferences and which groups we belong to. I can see that happening. Business will be personal again, mano a mano , like it was hundreds of years ago.

1) They get a person-to-person distribution method that complements what they are doing with social media and is in fact, more direct; 2) Network marketers can explain the unique features and benefits of a product in great detail, which is usually not possible through mainstream advertising; 3) Network marketers provide customer service after the sale, increasing customer loyalty; 4) Network marketers use the products themselves, further solidifying the company’s market share; 5) Companies experience these additional benefits yet their marketing costs are no higher than if their products were retailed in stores; 6) It is very cost-efficient. Companies that choose traditional sales channels have to hire a sales staff and pay them wages, acquire a storefront and pay for expensive advertising campaigns all before the first product is sold. With network marketing, companies only pay out after the sale.

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