feature · October 2010
Tools: The Penalty We Pay For Not Having Skills
So other than a money-draining addiction, what is wrong with tools? Prospects don’t read them. They skim over all the carefully written, glowing facts. Hey, you’re probably skimming over this article right now.
So other than a money-draining addiction, what is wrong with tools? Prospects don’t read them. They skim over all the carefully written, glowing facts. Hey, you’re probably skimming over this article right now.
The bad news is that tools are barely effective, seldom reviewed, and are the penalty we pay for not having the skills needed to talk to prospects.
So guess which set of skills we should learn first. Step #1 skills, of course.