column · August 2012
What is Showing the Plan?
People want to know what's in it for me. How am I going to benefit from buying your product or service. Make it exciting, make it that the benefits are so unbelievable that they absolutely want to hear more and get what you have.
GM
People want to know what's in it for me. How am I going to benefit from buying your product or service. Make it exciting, make it that the benefits are so unbelievable that they absolutely want to hear more and get what you have.
Confusion will destroy any presentation.
Eliminate all the things that don't work and just speak plainly and enthusiastically about what's in it for your audience.