5 Marketing Lessons from the 'King of Make-up' – Max Factor

• - Are they promoting what you do or what people get out of working with you?
• -Are you boring people with lengthy descriptions of your company's consulting approach or painting an exciting vision of the dazzling success you could help them achieve?

But find a structured way to illustrate the need for your services and watch the resistance melt away.

• - Create an assessment to quickly gather critical data and present your findings in a visual way. Create a table or a chart that allows people to see at a glance what's "wrong" with them.
• -Develop an online quiz your web visitors can take to discover their competency/need in the area of expertise you provide.
• - have a list of standard value-building questions you always ask during your sales presentation.

• - Hand written notes and greeting cards take little effort to send out but make a long-lasting impression. Are you regularly taking advantage of this powerful marketing strategy?
• - Send out small gifts shortly after clients buy something from you. Gift certificates to a local coffee shop or a massage place won't cost you a lot, but will make people remember you forever!
• - We love talking about ourselves – give people an opportunity to do so more often. In all conversations with prospects and clients make it all about them. They will think you are the best person to talk to in the whole world.

Here is a newsflash – we don't do business with corporations – we do business with other people!

Take it from Max Factor and make YOUR PERSONALITY count and let people get to know YOU.

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