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feature · April 2009

Are you a Recruiter or a Sponsor?

I cringe every time someone says recruit... because I believe you have to Sponsor, and that carries a responsibility.

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Michael Oliver

I cringe every time someone says recruit... because I believe you have to Sponsor, and that carries a responsibility.

What is the difference between a recruiter and a sponsor? It is the difference between hype and help.

In my opinion, the secret to network success is to be a sponsor. And being a sponsor is one aspect of the first principle of Natural Selling…that is, the purpose of your business is to help other people solve their problems.

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