feature · April 2009
Are you a Recruiter or a Sponsor?
I cringe every time someone says recruit... because I believe you have to Sponsor, and that carries a responsibility.


I cringe every time someone says recruit... because I believe you have to Sponsor, and that carries a responsibility.
What is the difference between a recruiter and a sponsor? It is the difference between hype and help.
In my opinion, the secret to network success is to be a sponsor. And being a sponsor is one aspect of the first principle of Natural Selling…that is, the purpose of your business is to help other people solve their problems.